We support hospitality professionals and developers in building and managing businesses that prioritize genuine hospitality to improve quality, boost team morale, and increase profitability.
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We were founded on one, simple, principle:
Bring the human-connection back to hospitality.
Hospitality is one of the world’s oldest art forms and largest employers in the world, yet in an era of nonstop technology, social media, and AI, people feel more disconnected than ever. We believe that rebuilding genuine human connection inside hospitality businesses is not just good for culture, it improves revenue, accountability, and long-term profitability. People want to feel seen, valued, and taken care of. That shift begins with you and your team. That's where we can help.
OUR PROMISE TO YOU
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WE BRING QUALITY & DRIVEGuests know quality, and demand it. We do, too.
We partner with clients who are committed to constant improvement and real innovation. Those who value quality ingredients and understand that long-term profitability isn’t achieved by cutting corners. Guests always know when they’re being shortchanged, especially at premium price points.
Our promise is to treat your business with the same care as our own, focusing on quality and excellent service. We combine smart technologies, proven systems, and comprehensive training to build long-term results that drive quality and help to lower expenses in a sustainable way. And with optional ongoing support, we can stay with you for the long term.
WE BRING DATA & ANALYTICSIntegrated data for smarter, principled decision-making.
Our partnerships with leading analytics platforms allow us to pull data from multiple systems at an atomic level, then rebuild it into a format that is easy to compare, interpret, and act on. In most cases, you can view the health of your business in real-time. These insights give you the power to make informed decisions, whether related to product, team performance, or financial, using clear and reliable data that doesn’t leave you in spreadsheets.
While many competitors provide next day reporting, our approach often delivers real-time analytics, enabling you and your managers to stay ahead and make strategic adjustments mid-shift. Our promise is simple: we help you optimize your business’s performance with the most current and actionable information available.
We support and utilize streamlined and cost-effective technologies, including:
WHAT MAKES US DIFFERENT?“We bring a people-forward approach to optimizing businesses, backed by data.”
Chris Lauber
FOUNDERHi, I’m Chris, the founder of Wits’ End. I built this company after watching the same cycle play out again and again with industry friends, chefs, operators, and developers. They launch (or buy) a business, try to optimize it, and often trim costs from the wrong places in the process. Instead of focusing on maximizing their two most valuable assets––their team and their guests––they resort straight to slashing expenses and cutting quality. Those of us that have seen this too often know it is the fastest way to start a downward spiral.
At Wits End, our process is straightforward: simplify trainings and meetings to get time back for you and your team, bring in practical technologies to automate the right tasks, give you stronger insights, then streamline SOPs so your team spends less time on screens and administration tasks and more time caring for your guests and each other. It sounds simple, but making it stick requires intention, consistency, and the right partner to guide the change.