We support hospitality professionals and property developers in building and managing businesses that prioritize people. We leverage technologies, improve quality, and increasing performance.
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We were founded on one simple principle:
Bring the humanity back to hospitality.
Hospitality is one of the world's oldest art forms and largest employers, yet in an era dominated by technology, social media, and AI, people feel more disconnected than ever.
We believe that rebuilding genuine human connection inside hospitality businesses isn't just good for culture—it improves revenue, accountability, and long-term profitability. People want to feel valued and cared for. They want to be a part of something bigger. That shift begins now. That's where we come in.
OUR PROMISE TO YOU
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WE BRING QUALITY & DRIVEGuests recognize quality, and demand it. We do, too.
We partner with hospitality clients who are committed to continuous improvement and real innovation. Those who value quality ingredients and understand that long-term profitability isn't achieved by cutting corners. Guests always know when they're being shortchanged…especially at premium price points.
Our promise is to treat your business with the same care as our own, focusing on quality service and sustainable growth. We combine smart technologies, proven operational systems, and comprehensive team training to build long-term results that drive quality while lowering expenses sustainably. With optional ongoing support, we stay with you for the long haul.
WE BRING DATA & ANALYTICSIntegrated data for smarter, principled decision-making.
Our partnerships with leading hospitality analytics platforms allow us to pull data from multiple systems at an atomic level, then rebuild it into an easy-to-interpret format that drives action. In most cases, you can view the health of your business in real time.
These insights empower you to make informed decisions—whether related to menu engineering, team performance, or financial planning—using clear and reliable data that keeps you out of spreadsheets.
While many competitors provide next-day reporting, our approach often delivers real-time analytics, enabling you and your managers to stay ahead and make strategic adjustments mid-shift. Our promise is simple: we help you optimize your hospitality business's performance with the most current and actionable information available.
We support and utilize streamlined and cost-effective technologies, including:
WHAT MAKES US DIFFERENT?“We bring a people-forward approach to optimizing businesses, backed by data.”
Chris Lauber
FOUNDERHi, I'm Chris, the founder of Wits' End. I built this hospitality company after watching the same cycle play out repeatedly with industry friends, chefs, operators, and developers.
They launch (or acquire) a business, attempt to optimize it, and often cut costs from the wrong places in the process. Instead of focusing on maximizing their two most valuable assets (their team and guests) they often resort to slashing expenses and cutting quality. Those of us who've seen this pattern know it's the fastest way to start a downward spiral.
At Wits' End, our process is straightforward: simplify systems, training, and admin work to reclaim time for you and your team. We implement practical technologies to automate the right tasks and provide stronger insights, then streamline SOPs so your team spends less time on screens and administrative tasks—and more time caring for your guests and each other.
It sounds simple, but making it stick requires intention, consistency, and the right partner to guide the change.